We understand the critical need for responsible and sustainable fishing to preserve the future of our industry.
We exclusively source our Cod and Haddock from the Icelandic seas. This guarantees not only the finest quality fish for our customers, but also contributes to ensuring the availability of species like cod and haddock for future generations.
Our Icelandic suppliers — Brim, Kirkella, Rammi, and Icefresh — provide us with cod and haddock in the UK.
Since 2010, our supplier has been among the first in the UK to achieve full MSC chain of custody certification. This allows for traceability of fish from catch to consumer, offering assurance that the fish comes from sustainable sources.